Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E5F79
RGB
78, 95, 121
HSL
216, 22%, 39%
HSB
216, 36%, 47%
CMYK
36, 21, 0, 53
LAB
40, -1, -17
LCH
40, 17, 265
OKLCH
0.48, 0.05, 259
XYZ
11, 11, 20
LUV
40, -9, -23
HWB
216, 31%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.