Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E637B
RGB
78, 99, 123
HSL
212, 22%, 39%
HSB
212, 37%, 48%
CMYK
37, 20, 0, 52
LAB
41, -3, -16
LCH
41, 17, 258
OKLCH
0.49, 0.05, 252
XYZ
11, 12, 20
LUV
41, -11, -22
HWB
212, 31%, 52%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.