Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E647F
RGB
78, 100, 127
HSL
213, 24%, 40%
HSB
213, 39%, 50%
CMYK
39, 21, 0, 50
LAB
41, -3, -18
LCH
41, 18, 261
OKLCH
0.50, 0.05, 254
XYZ
12, 12, 22
LUV
41, -11, -24
HWB
213, 31%, 50%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.