Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6481
RGB
78, 100, 129
HSL
214, 25%, 41%
HSB
214, 40%, 51%
CMYK
40, 22, 0, 49
LAB
41, -3, -19
LCH
41, 19, 262
OKLCH
0.50, 0.05, 256
XYZ
12, 12, 23
LUV
41, -11, -26
HWB
214, 31%, 49%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.