Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6580
RGB
78, 101, 128
HSL
212, 24%, 40%
HSB
212, 39%, 50%
CMYK
39, 21, 0, 50
LAB
42, -3, -18
LCH
42, 18, 260
OKLCH
0.50, 0.05, 253
XYZ
12, 12, 22
LUV
42, -12, -25
HWB
212, 31%, 50%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.