Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
4E68A7
RGB
78, 104, 167
HSL
222, 36%, 48%
HSB
222, 53%, 65%
CMYK
53, 38, 0, 35
LAB
44, 5, -37
LCH
44, 38, 277
OKLCH
0.53, 0.10, 266
XYZ
15, 14, 39
LUV
44, -13, -55
HWB
222, 31%, 35%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
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