Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6988
RGB
78, 105, 136
HSL
212, 27%, 42%
HSB
212, 43%, 53%
CMYK
43, 23, 0, 47
LAB
43, -4, -21
LCH
43, 21, 260
OKLCH
0.51, 0.06, 252
XYZ
13, 13, 25
LUV
43, -14, -28
HWB
212, 31%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.