Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
4E699C
RGB
78, 105, 156
HSL
219, 33%, 46%
HSB
219, 50%, 61%
CMYK
50, 33, 0, 39
LAB
44, 1, -31
LCH
44, 31, 272
OKLCH
0.52, 0.09, 262
XYZ
14, 14, 33
LUV
44, -14, -45
HWB
219, 31%, 39%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.