Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6C91
RGB
78, 108, 145
HSL
213, 30%, 44%
HSB
213, 46%, 57%
CMYK
46, 26, 0, 43
LAB
44, -3, -24
LCH
44, 24, 262
OKLCH
0.52, 0.07, 254
XYZ
14, 14, 29
LUV
44, -15, -34
HWB
213, 31%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.