Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6C9D
RGB
78, 108, 157
HSL
217, 34%, 46%
HSB
217, 50%, 62%
CMYK
50, 31, 0, 38
LAB
45, 0, -30
LCH
45, 30, 269
OKLCH
0.53, 0.09, 260
XYZ
15, 15, 34
LUV
45, -15, -44
HWB
217, 31%, 38%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.