Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6E86
RGB
78, 110, 134
HSL
206, 26%, 42%
HSB
206, 42%, 53%
CMYK
42, 18, 0, 47
LAB
45, -7, -17
LCH
45, 19, 248
OKLCH
0.52, 0.05, 241
XYZ
13, 14, 25
LUV
45, -16, -23
HWB
206, 31%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.