Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6F7C
RGB
78, 111, 124
HSL
197, 23%, 40%
HSB
197, 37%, 49%
CMYK
37, 10, 0, 51
LAB
45, -10, -11
LCH
45, 15, 229
OKLCH
0.52, 0.04, 224
XYZ
12, 14, 21
LUV
45, -16, -14
HWB
197, 31%, 51%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.