Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6F8B
RGB
78, 111, 139
HSL
208, 28%, 43%
HSB
208, 44%, 55%
CMYK
44, 20, 0, 45
LAB
45, -6, -19
LCH
45, 20, 252
OKLCH
0.53, 0.06, 245
XYZ
13, 15, 27
LUV
45, -16, -27
HWB
208, 31%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Charcoal
#36454F
Cerulean
#007BA7
Steel Blue
#4682B4
Denim
#1560BD
Royal Blue
#4169E1
Sapphire
#0F52BA
Slate Blue
#6A5ACD
Browse every named gray on shades of gray, or all families on colors.