Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6FA3
RGB
78, 111, 163
HSL
217, 35%, 47%
HSB
217, 52%, 64%
CMYK
52, 32, 0, 36
LAB
46, 0, -32
LCH
46, 32, 269
OKLCH
0.54, 0.09, 259
XYZ
15, 16, 37
LUV
46, -16, -47
HWB
217, 31%, 36%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.