Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7091
RGB
78, 112, 145
HSL
210, 30%, 44%
HSB
210, 46%, 57%
CMYK
46, 23, 0, 43
LAB
46, -5, -22
LCH
46, 23, 256
OKLCH
0.53, 0.07, 248
XYZ
14, 15, 29
LUV
46, -16, -31
HWB
210, 31%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.