Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E717B
RGB
78, 113, 123
HSL
193, 22%, 39%
HSB
193, 37%, 48%
CMYK
37, 8, 0, 52
LAB
45, -11, -10
LCH
45, 15, 222
OKLCH
0.53, 0.04, 217
XYZ
13, 15, 21
LUV
45, -17, -12
HWB
193, 31%, 52%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.