Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E739B
RGB
78, 115, 155
HSL
211, 33%, 46%
HSB
211, 50%, 61%
CMYK
50, 26, 0, 39
LAB
47, -5, -26
LCH
47, 27, 260
OKLCH
0.54, 0.08, 251
XYZ
15, 16, 33
LUV
47, -17, -37
HWB
211, 31%, 39%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.