Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E739D
RGB
78, 115, 157
HSL
212, 34%, 46%
HSB
212, 50%, 62%
CMYK
50, 27, 0, 38
LAB
47, -4, -27
LCH
47, 28, 261
OKLCH
0.55, 0.08, 252
XYZ
15, 16, 34
LUV
47, -17, -39
HWB
212, 31%, 38%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.