Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E73AA
RGB
78, 115, 170
HSL
216, 37%, 49%
HSB
216, 54%, 67%
CMYK
54, 32, 0, 33
LAB
48, -1, -34
LCH
48, 34, 268
OKLCH
0.55, 0.10, 258
XYZ
17, 17, 40
LUV
48, -17, -50
HWB
216, 31%, 33%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.