Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E73AD
RGB
78, 115, 173
HSL
217, 38%, 49%
HSB
217, 55%, 68%
CMYK
55, 34, 0, 32
LAB
48, 0, -36
LCH
48, 36, 270
OKLCH
0.55, 0.10, 259
XYZ
17, 17, 42
LUV
48, -17, -52
HWB
217, 31%, 32%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.