Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E759C
RGB
78, 117, 156
HSL
210, 33%, 46%
HSB
210, 50%, 61%
CMYK
50, 25, 0, 39
LAB
48, -6, -26
LCH
48, 26, 258
OKLCH
0.55, 0.08, 249
XYZ
16, 17, 34
LUV
48, -18, -37
HWB
210, 31%, 39%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.