Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E75B0
RGB
78, 117, 176
HSL
216, 39%, 50%
HSB
216, 56%, 69%
CMYK
56, 34, 0, 31
LAB
48, 0, -36
LCH
48, 36, 269
OKLCH
0.56, 0.10, 258
XYZ
17, 17, 44
LUV
48, -18, -53
HWB
216, 31%, 31%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.