Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7698
RGB
78, 118, 152
HSL
208, 32%, 45%
HSB
208, 49%, 60%
CMYK
49, 22, 0, 40
LAB
48, -7, -23
LCH
48, 24, 253
OKLCH
0.55, 0.07, 245
XYZ
15, 17, 32
LUV
48, -19, -32
HWB
208, 31%, 40%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.