Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E769C
RGB
78, 118, 156
HSL
209, 33%, 46%
HSB
209, 50%, 61%
CMYK
50, 24, 0, 39
LAB
48, -6, -25
LCH
48, 26, 256
OKLCH
0.55, 0.07, 248
XYZ
16, 17, 34
LUV
48, -19, -36
HWB
209, 31%, 39%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.