Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E76AB
RGB
78, 118, 171
HSL
214, 37%, 49%
HSB
214, 54%, 67%
CMYK
54, 31, 0, 33
LAB
48, -2, -33
LCH
48, 33, 266
OKLCH
0.56, 0.09, 256
XYZ
17, 18, 41
LUV
48, -18, -48
HWB
214, 31%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.