Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E76B7
RGB
78, 118, 183
HSL
217, 42%, 51%
HSB
217, 57%, 72%
CMYK
57, 36, 0, 28
LAB
49, 1, -39
LCH
49, 39, 271
OKLCH
0.57, 0.11, 260
XYZ
18, 18, 47
LUV
49, -18, -58
HWB
217, 31%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.