Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E778B
RGB
78, 119, 139
HSL
200, 28%, 43%
HSB
200, 44%, 55%
CMYK
44, 14, 0, 45
LAB
48, -11, -16
LCH
48, 19, 236
OKLCH
0.55, 0.06, 230
XYZ
14, 17, 27
LUV
48, -19, -21
HWB
200, 31%, 45%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.