Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E77A1
RGB
78, 119, 161
HSL
210, 35%, 47%
HSB
210, 52%, 63%
CMYK
52, 26, 0, 37
LAB
48, -5, -27
LCH
48, 28, 259
OKLCH
0.56, 0.08, 250
XYZ
16, 17, 36
LUV
48, -19, -39
HWB
210, 31%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.