Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E78A4
RGB
78, 120, 164
HSL
211, 36%, 47%
HSB
211, 52%, 64%
CMYK
52, 27, 0, 36
LAB
49, -5, -29
LCH
49, 29, 260
OKLCH
0.56, 0.08, 251
XYZ
17, 18, 38
LUV
49, -19, -41
HWB
211, 31%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.