Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E79AF
RGB
78, 121, 175
HSL
213, 38%, 50%
HSB
213, 55%, 69%
CMYK
55, 31, 0, 31
LAB
49, -3, -34
LCH
49, 34, 265
OKLCH
0.57, 0.10, 255
XYZ
18, 18, 43
LUV
49, -20, -50
HWB
213, 31%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.