Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7A81
RGB
78, 122, 129
HSL
188, 25%, 41%
HSB
188, 40%, 51%
CMYK
40, 5, 0, 49
LAB
48, -14, -9
LCH
48, 17, 212
OKLCH
0.55, 0.05, 208
XYZ
14, 17, 23
LUV
48, -21, -10
HWB
188, 31%, 49%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.