Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7AAD
RGB
78, 122, 173
HSL
212, 38%, 49%
HSB
212, 55%, 68%
CMYK
55, 29, 0, 32
LAB
50, -4, -32
LCH
50, 33, 263
OKLCH
0.57, 0.09, 253
XYZ
18, 19, 42
LUV
50, -20, -47
HWB
212, 31%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.