Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7AB3
RGB
78, 122, 179
HSL
214, 40%, 50%
HSB
214, 56%, 70%
CMYK
56, 32, 0, 30
LAB
50, -2, -35
LCH
50, 35, 266
OKLCH
0.57, 0.10, 255
XYZ
18, 19, 45
LUV
50, -20, -52
HWB
214, 31%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.