Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7B92
RGB
78, 123, 146
HSL
200, 30%, 44%
HSB
200, 47%, 57%
CMYK
47, 16, 0, 43
LAB
49, -11, -18
LCH
49, 21, 238
OKLCH
0.56, 0.06, 232
XYZ
15, 18, 30
LUV
49, -21, -24
HWB
200, 31%, 43%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.