Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7B9D
RGB
78, 123, 157
HSL
206, 34%, 46%
HSB
206, 50%, 62%
CMYK
50, 22, 0, 38
LAB
49, -9, -23
LCH
49, 25, 250
OKLCH
0.56, 0.07, 242
XYZ
16, 18, 35
LUV
49, -21, -33
HWB
206, 31%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.