Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7BA8
RGB
78, 123, 168
HSL
210, 37%, 48%
HSB
210, 54%, 66%
CMYK
54, 27, 0, 34
LAB
50, -6, -29
LCH
50, 30, 259
OKLCH
0.57, 0.09, 250
XYZ
17, 19, 40
LUV
50, -20, -42
HWB
210, 31%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.