Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7BB6
RGB
78, 123, 182
HSL
214, 42%, 51%
HSB
214, 57%, 71%
CMYK
57, 32, 0, 29
LAB
50, -2, -36
LCH
50, 37, 267
OKLCH
0.58, 0.10, 256
XYZ
19, 19, 47
LUV
50, -20, -54
HWB
214, 31%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.