Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7BC4
RGB
78, 123, 196
HSL
217, 50%, 54%
HSB
217, 60%, 77%
CMYK
60, 37, 0, 23
LAB
51, 2, -44
LCH
51, 44, 272
OKLCH
0.58, 0.12, 260
XYZ
20, 20, 55
LUV
51, -20, -66
HWB
217, 31%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.