Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7CAC
RGB
78, 124, 172
HSL
211, 38%, 49%
HSB
211, 55%, 67%
CMYK
55, 28, 0, 33
LAB
50, -5, -31
LCH
50, 31, 260
OKLCH
0.57, 0.09, 251
XYZ
18, 19, 42
LUV
50, -21, -45
HWB
211, 31%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.