Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7CB4
RGB
78, 124, 180
HSL
213, 40%, 51%
HSB
213, 57%, 71%
CMYK
57, 31, 0, 29
LAB
51, -3, -35
LCH
51, 35, 265
OKLCH
0.58, 0.10, 254
XYZ
19, 19, 46
LUV
51, -21, -52
HWB
213, 31%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.