Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7D94
RGB
78, 125, 148
HSL
200, 31%, 44%
HSB
200, 47%, 58%
CMYK
47, 16, 0, 42
LAB
50, -12, -18
LCH
50, 21, 237
OKLCH
0.57, 0.06, 231
XYZ
16, 18, 31
LUV
50, -21, -24
HWB
200, 31%, 42%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.