Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7F9F
RGB
78, 127, 159
HSL
204, 34%, 46%
HSB
204, 51%, 62%
CMYK
51, 20, 0, 38
LAB
51, -10, -23
LCH
51, 25, 246
OKLCH
0.57, 0.07, 238
XYZ
17, 19, 36
LUV
51, -22, -32
HWB
204, 31%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.