Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E80B1
RGB
78, 128, 177
HSL
210, 39%, 50%
HSB
210, 56%, 69%
CMYK
56, 28, 0, 31
LAB
52, -6, -32
LCH
52, 32, 259
OKLCH
0.59, 0.09, 249
XYZ
19, 20, 45
LUV
52, -22, -46
HWB
210, 31%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.