Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E818D
RGB
78, 129, 141
HSL
191, 29%, 43%
HSB
191, 45%, 55%
CMYK
45, 9, 0, 45
LAB
51, -15, -12
LCH
51, 20, 219
OKLCH
0.57, 0.06, 214
XYZ
16, 19, 28
LUV
51, -23, -15
HWB
191, 31%, 45%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.