Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E81BA
RGB
78, 129, 186
HSL
212, 44%, 52%
HSB
212, 58%, 73%
CMYK
58, 31, 0, 27
LAB
52, -4, -36
LCH
52, 36, 263
OKLCH
0.59, 0.10, 252
XYZ
20, 21, 49
LUV
52, -22, -53
HWB
212, 31%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.