Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E82A2
RGB
78, 130, 162
HSL
203, 35%, 47%
HSB
203, 52%, 64%
CMYK
52, 20, 0, 36
LAB
52, -11, -23
LCH
52, 25, 244
OKLCH
0.58, 0.07, 237
XYZ
18, 20, 37
LUV
52, -23, -32
HWB
203, 31%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.