Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E83C4
RGB
78, 131, 196
HSL
213, 50%, 54%
HSB
213, 60%, 77%
CMYK
60, 33, 0, 23
LAB
53, -3, -40
LCH
53, 40, 266
OKLCH
0.60, 0.11, 254
XYZ
21, 22, 55
LUV
53, -23, -60
HWB
213, 31%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.