Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E849D
RGB
78, 132, 157
HSL
199, 34%, 46%
HSB
199, 50%, 62%
CMYK
50, 16, 0, 38
LAB
52, -13, -19
LCH
52, 23, 236
OKLCH
0.59, 0.07, 229
XYZ
17, 21, 35
LUV
52, -24, -26
HWB
199, 31%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.