Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E84C7
RGB
78, 132, 199
HSL
213, 52%, 54%
HSB
213, 61%, 78%
CMYK
61, 34, 0, 22
LAB
54, -3, -41
LCH
54, 41, 266
OKLCH
0.61, 0.12, 255
XYZ
22, 22, 57
LUV
54, -23, -62
HWB
213, 31%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.