Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E85A0
RGB
78, 133, 160
HSL
200, 34%, 47%
HSB
200, 51%, 63%
CMYK
51, 17, 0, 37
LAB
53, -13, -20
LCH
53, 24, 237
OKLCH
0.59, 0.07, 231
XYZ
18, 21, 36
LUV
53, -24, -28
HWB
200, 31%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.